Cisco Sales


Adopting the Cisco Business Architecture Approach

United Arab Emirates:
USD 995.00 excl. VAT

Duration: 1 Days

Who Should Attend:

  • AM's, SE's, and individuals with technical career certifications who are interested in the concept of Enterprise Architecture and how it relates to the sales, positioning, and deployment of technology solutions
  • Channel Partners SE's and AM's who are assigned to fulfill requirements around the specializations, and need to have the Associate level certification for the Cisco Business Architecture program
An individual course planning is possible for this kind of course. If you would like to know more about this course please either call us on +971 4 42 89 440 or send an email to

It is recommended, but not required, to have the following skills and knowledgeable before attending this course:

  • Some familiarity with the IT and general technology sales process
  • A deep understanding of at least one of the technology tracks (i.e. Routing and Switching, Collaboration, Wireless, etc). More than one is very helpful
Course content

This course provides a broad survey of the concepts related to and expected for the business component of the Cisco Business Architect role. Intended as a broad introduction, the program will sample a wide range of topics that prepares an individual to participate in a Cisco Business Architecture lead process, or to begin the journey to the role of Cisco Business Architect

Course Objectives

Upon completing this course, you will be able to:

  • Describe the key roles associated with Cisco Business Architecture
  • Identify and describe the role, responsibilities and typical activities of a Cisco Business Architect
  • Describe the value of Cisco Business Architect to customers, and the account team
  • Identify and define key concepts of business priority, business outcomes, and business strategy
  • List the principal Enterprise Architecture frameworks
Course Outline
  • Module 1: Adopting the Cisco Business Architecture Approach 
    Lesson 1: Course Overview 
    Lesson 2: Business Architecture Journey
    Lesson 3: Understanding the Business Environment
    Lesson 4: Enterprise Architectures, Frameworks, and Standards 
    Lesson 5: Understanding the Customer Audience
    Lesson 6: Financial Acument 
    Lesson 7: Next Steps in Business Architecture
Further information

If you would like to know more about this course please contact us