Cisco Sales


Selling Business Outcomes

United Arab Emirates:
USD 0.00 excl. VAT

Duration: 1 Days

Who Should Attend:

  • Individuals in sales roles within Cisco and Cisco Channel Partners
  • Account Managers
  • Sales Specialists
  • System Engineers
An individual course planning is possible for this kind of course. If you would like to know more about this course please either call us on +971 4 42 89 440 or send an email to

No Prerequisites

Course content

The course builds core knowledge and abilities for selling technology services and solutions with a business outcome focus.

Guided exercises, examples and scenarios allow participants to apply acquired knowledge and skills. Challenge questions appear at the end of each lesson. The course prepares candidates for the Cisco Selling Business Outcomes exam (810-403).

Upon completing this course, the learner will be able to:

  • Explain the tenets, principles, and approach to business outcomes sales
  • Articulate the customer environment for purchasing and adopting technology solutions
  • Describe opportunities for sales revenue and customer impact across industry verticals
  • Discuss critical success factors and key performance indicators for business outcomes sales
  • Identify key customer decision makers, influencers, and expectations
  • Explain the financial drivers that impact business outcomes sales
  • Prepare a customer focused action plan and business outcomes story
Course Outline
  • Module 1: The Business Outcomes Sales Approach
  • Module 2: Aligning Business Outcomes to the Customer Business Context
  • Module 3: Sales Opportunities and Outcomes across Industry Verticals
  • Module 4: Identifying Business Outcomes from Emerging Technology
  • Module 5: Cisco Solutions and Their Impact on Business Outcomes Sales
  • Module 6: Identifying Customer Decision Makers, Influencers, and Expectations
  • Module 7: Determining the Financial Returns of Business Outcomes
  • Module 8: Communicating the Business Outcomes Story to the Customer
Further information

If you would like to know more about this course please contact us