AP-240
AI+ Marketing
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Price:
Duration:
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1 Day
Prerequisites
• Profound understanding of marketing principles like segmentation, branding, and marketing mix and how businesses leverage marketing strategies.
• Familiarity with digital marketing tools and concepts. Participants should be comfortable using CRM software, analytics platforms, and other AI digital marketing tools.
• Basic understanding of strategic decision-making processes within marketing contexts and how marketing strategies are developed, implemented, and measured for effectiveness.
• Participants should have proactive interest in exploring the potential of artificial intelligence to transform marketing practices and overall marketing efficiency
What you’ll learn in this course
The AI+ Marketing Certification Programme is designed for marketing professionals and business leaders eager to harness the power of artificial intelligence to revolutionize their marketing strategies. Through this program, participants will delve into the core of AI's impact on marketing, from automating customer segmentation to personalizing campaigns and analyzing big data for actionable insights. The curriculum covers a broad spectrum of AI applications in marketing, including real-world use cases that demonstrate how AI can significantly enhance customer engagement, campaign effectiveness, and ROI.
Ethical considerations are also a cornerstone of the program, ensuring candidates understand how to employ AI responsibly within the marketing domain. By the end of the certification, participants will be well-equipped to lead their marketing teams and strategies with confidence in an AI-driven era, making informed decisions that propel their organizations forward.
Course Objectives
• Acquire a comprehensive understanding of AI fundamentals, including Machine Learning (ML) and Deep Learning (DL), and their application in marketing strategies.
• Explore how AI advancements have reshaped marketing practices, leveraging tools like data analytics, chatbots, and predictive analytics to enhance consumer engagement and drive corporate growth.
• Learn to deploy AI technologies effectively in marketing, optimizing content generation, SEO, customer journey mapping, and campaign strategies for improved efficiency and personalization.
• Develop proficiency in strategically integrating AI across marketing channels, utilizing AI-driven analytics and predictive modeling to optimize campaigns, while adhering to ethical standards to safeguard data and ensure fairness in marketing practices.
Course Outline
Module 1: Introduction to Artificial Intelligence (AI) in Marketing
• 1.1 Understanding AI and Its Core Components
• 1.2 Historical Context and Evolution of AI in Marketing
• 1.3 AI Technologies Transforming Marketing
• 1.4 Applications of AI in Marketing
Module 2: AI-Driven Content Strategy and Personalization
• 2.1 Introduction to AI in Content Marketing
• 2.2 Personalization Through AI
• 2.3 Implementing AI in Your Content Strategy
Module 3: AI in Social Media and Email Marketing
• 3.1 AI Integration in Social Media Marketing
• 3.2 Leveraging AI for Email Marketing Success
Module 4: Leveraging AI for Marketing Analytics
• 4.1 Introduction to AI-powered Analytics
• 4.2 Predictive Analytics and Consumer Behavior
• 4.3 Measuring and Optimizing Campaign Effectiveness
Module 5: Ethical Considerations in AI Marketing
• 5.1 Ethical AI Use in Marketing
• 5.2 Regulatory Compliance and Standards
• 5.3 Implementing Ethical AI Marketing Practices
Module 6: Crafting an AI-Driven Marketing Strategy
• 6.1 Strategic Planning with AI
• 6.2 Implementation of AI in Marketing Strategies
• 6.3 Creating a Scalable AI Marketing Plan
Module 7: AI Integration in Multichannel Marketing Campaigns
• 7.1 Integrating AI in Multichannel Strategies
• 7.2 Measuring the Effectiveness of AI-Enhanced Campaigns
• 7.3 Future Trends in AI and Multichannel Marketing
Further information
If you would like to know more about this course please contact us
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